Free e-book

Content without borders

International content production often feels like an impossible puzzle of cultures, teams and budgets. This e-book shows how one adaptable content model makes your brand story land in every market, without reinventing the wheel each time. Proven in practice with KINTO Europe.

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PDF13 pagesEnglish5.6 MB

What's inside

Five short chapters that take you from the problem to a working model for international content, made concrete with the KINTO Europe case.

01

Why international content gets stuck at the border

The human and strategic factors behind it, and what they cost you.

02

The impact of aligned content

What consistency across markets does for your brand and your results.

03

What to watch out for during production

The choices at the source that make content easy to adapt later.

04

How to get everyone pointing in the same direction

How to turn local teams’ urge to do their own thing into ownership.

05

Case: KINTO Europe

How the model played out across six markets, with three golden tips to get started yourself.

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