International content production often feels like an impossible puzzle of cultures, teams and budgets. This e-book shows how one adaptable content model makes your brand story land in every market, without reinventing the wheel each time. Proven in practice with KINTO Europe.
Five short chapters that take you from the problem to a working model for international content, made concrete with the KINTO Europe case.
The human and strategic factors behind it, and what they cost you.
What consistency across markets does for your brand and your results.
The choices at the source that make content easy to adapt later.
How to turn local teams’ urge to do their own thing into ownership.
How the model played out across six markets, with three golden tips to get started yourself.
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Download the e-bookWant to start streamlining your international campaigns? Talk to Lana Partous, New Bizz Manager at Hotel Bonka.